[Syllabus] Business Studies (305) CUET (UG) 2022

Business Studies (305)

Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.

Checkout Tan Print's Business Studies for NTA CUET (UG) 2022 which intends to cater to the principal needs of all the students preparing for the Common University Entrance Test (CUET) at the Undergraduate Level in the Business Studies Domain. The underlying concepts are articulated precisely. Several illustrations with examples & coherent charts are given in this book.

Principles and Functions of Management

UNIT I: NATURE AND SIGNIFICANCE OF MANAGEMENT

(i) Management – Concept, objectives, importance.
(ii) Nature of management; Management as Science, Art, Profession.
(iii) Levels of management – Top, middle supervisory (First level).
(iv) Management functions – Planning, organizing, staffing, directing and controlling.
(v) Coordination – Nature and importance.

UNIT II: PRINCIPLES OF MANAGEMENT

(i) Principles of Management – Meaning, nature and significance.
(ii) Fayol’s principles of management.
(iii) Taylor’s Scientific Management – Principles and Techniques.

UNIT III: BUSINESS ENVIRONMENT

(i) Business Environment – Meaning and importance.
(ii) Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.
(iii) Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.

UNIT IV: PLANNING

(i) Meaning, features, importance, limitations.
(ii) Planning process.
(iii) Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

UNIT V: ORGANISING

(i) Meaning and importance.
(ii) Steps in the process of organizing.
(iii) Structure of organization – Functional and divisional.
(iv) Formal and informal organization.
(v) Delegation: Meaning elements and importance.
(vi) Decentralization: Meaning and importance.
(vii) Difference between delegation and decentralization.

UNIT VI: STAFFING

(i) Meaning, need and importance of staffing.
(ii) Staffing as a part of Human Resources Management.
(iii) Steps in the staffing process.
(iv) Recruitment – Meaning and sources.
(v) Selection – Meaning and process.
(vi) Training and Development – Meaning, need, methods – On the job and off the job methods of training.

UNIT VII: DIRECTING

(i) Meaning, importance and principles.
(ii) Elements of Direction:

– Supervision – Meaning and importance
– Motivation – Meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
– Leadership – Meaning, importance; qualities of a good leader.
– Communication – Meaning and importance, formal and informal communication; barriers to effective communication.

UNIT VIII: CONTROLLING

(i) Meaning and importance.
(ii) Relationship between planning and controlling.
(iii) Steps in the process of control.
(iv) Techniques of controlling.

Business Finance and Marketing

UNIT IX: BUSINESS FINANCE

(i) Business finance – Meaning, role, objectives of financial management.
(ii) Financial planning – Meaning and importance.
(iii) Capital Structure – Meaning and factors.
(iv) Fixed and Working Capital – Meaning and factors affecting their requirements.

UNIT X: FINANCIAL MARKETS

(i) Concept of Financial Market: Money Market – Nature instruments;
(ii) Capital market: Nature and types – Primary and secondary market.
(iii) The distinction between capital market and money market.
(iv) Stock Exchange – Meaning, functions, NSEI, OCTEI, Trading Procedure.
(v) Securities and Exchange Board of India (SEBI) – Objectives, Functions.

UNIT XI: MARKETING

(i) Marketing – Meaning, functions, role.
(ii) The distinction between marketing and selling.
(iii) Marketing mix – Concept and elements:

– Product – Nature, classification, branding, labelling and packaging
– Physical distribution: Meaning, role; Channels of distribution – Meaning, types, factors, determining the choice of channels.
– Promotion – Meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
– Price: Factors influencing pricing.

UNIT XII: CONSUMER PROTECTION

(i) Importance of consumer protection.
(ii) Consumer rights.
(iii) Consumer responsibilities.
(iv) Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.
(v) Role of consumer organizations and NGOs.

UNIT XIII: ENTREPRENEURSHIP DEVELOPMENT

(i) Concept, Functions and Need.
(ii) Entrepreneurship Characteristics and Competencies.
(iii) Process of Entrepreneurship Development.
(iv) Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept.